In today’s show, we take a look at email marketing again. This time from the perspective of busting myths that we hear as marketers on a regular basis. Is email dead? Is it stuck in 1999? Is CAN-SPAM really that strict? Does Jason know everything? These are just a few of the myths we cover during this podcast.
We are welcomed by the Queen of Email Testing herself, Justine Jordan from Litmus. After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketer Thought Leader of the Year” in 2015, Justine is also informally known as Judge Jordan for her candid, relatable, and actionable advice. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it’s time to hit the send button.
If you haven’t heard of Litmus, take a minute to look into them. Litmus is all about making your email better. One of the biggest flaws that most entrepreneurs, small business owners, and marketers make is not testing their emails. Are you even getting into your client’s inbox? Are their link paths missing? Are your images visible? How does your email look with all email providers? This is what Litmus does and they are passionate about it. Give them a shot. They will change the way you send emails forever. Trust us. We know.
Enjoy!
HOW TO GET IN TOUCH WITH JUSTINE JORDAN & LITMUS
Website: justinej.com
Twitter: @meladorri
LinkedIn: linkedin.com/in/justinejordan
Facebook: facebook.com/justine.jordan
Instagram: instagram.com/meladorri/
Website: litmus.com
Twitter: twitter.com/litmusapp
Facebook: facebook.com/LitmusApp/
Instagram: instagram.com/litmusapp/
Show Notes
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5:21
Myth number 1, email is stuck in 1999.
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7:31
Myth number 2, email is dying and going away.
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8:38
Myth number 3, email is easy.
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15:26
Myth number 4, email analytics aren’t as efficient as social media analytics.
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17:41
Myth number 5, Jason doesn’t know everything.
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18:32
Myth number 6, email has to stick to 600px wide.
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23:02
Myth number 7, CAN-SPAM is really strict.
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28:12
Myth number 8, email doesn’t render responsive email.
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31:28
Myth number 9, if you use certain phrases or content will automatically send your emails to SPAM.
