Season 1,

03: Marketing to Lazy Consumers

May 23, 2017

In this podcast, we discuss how to market to the current generation of consumers: the lazy ones.

As you’ll hear in the show, we’re not talking about the typical type of lazy that most people think of when they hear the work. In this sense of the word, we position the current breed of a consumer as unwilling to put effort into trying to interact with your brand and more importantly, your website.

This is an expanded conversation based on the blog we wrote last year. Snag that article here.


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