In today’s podcast, Jason and I speak about our latest ebook: “10 Steps to Explosive Facebook Growth.” This ebook was born as a case study from Jason’s experience as social media manager for a brand. His experience there took that brand from 7,000 Facebook fans to over 120,000. Wow!
During this podcast, we only cover a few of the steps you need in order to see real growth in your Facebook marketing efforts. We believe that everyone can have explosive growth from their Facebook account if just simply apply these 10 simple, easy to follow steps.
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The ebook is broken up into three phases; doing the prep work (know your brand, know your audience, set goals, and define your budget), establishing best practices (start local, engage engage engage, make it fun, develop brand ambassadors, and keep it fresh), and getting to work (promote posts and run ad campaigns).
First area we are focusing on today is setting goals. You can measure your success if you don’t know your goals. You can’t hit a target if you don’t know what the target is.
Knowing your audience, you would think, would be easy, but you would be surprised at how many people don’t actually know their audience. I am talking about know, KNOW your audience. What are their interests? Where are they hanging out? (you also will hear Jason do a little shoutout to Notorious B.I.G.)
Our blog on A/Z testing.
Old news isn’t news, it’s history. It’s important that you keep your content fresh. This is done by hiring a great photographer, hire great interns (pay them), and set an effect content calendar.
We recorded this podcast at a Marlow’s Tavern in Duluth, GA. Great atmosphere, great menu, and we recommend the chickpea fries.