The LunchBreak Marketing Podcast

00: The LunchBreak Marketing Podcast is Coming Soon

Market House — Tue, 02 May 2017 14:12:51 +0000

Our format is simple: each week, a few of us get together at lunchtime to discuss marketing and design.

We’re excited for the future of this show. It began as an off-hand idea and within a few weeks of format testing and searching for the perfect spots to record, we dove right in and began the show. We’ve already got some great guests on board to be on the show from all corners of the marketing & design world. From premium web hosting to email marketing, marketing automation, and beyond, we’re happy to bring great conversations with industry experts to you.

If you want to connect with us directly, send us a message on Twitter at @lunchbreakmkt.

01: 10 Steps to Explosive Facebook Growth

Market House — Tue, 09 May 2017 16:02:53 +0000

In today’s podcast, Jason and I speak about our latest ebook: “10 Steps to Explosive Facebook Growth.” This ebook was born as a case study from Jason’s experience as social media manager for a brand. His experience there took that brand from 7,000 Facebook fans to over 120,000. Wow!

During this podcast, we only cover a few of the steps you need in order to see real growth in your Facebook marketing efforts. We believe that everyone can have explosive growth from their Facebook account if just simply apply these 10 simple, easy to follow steps.

Please provide your name and email address for your free download.

Show Notes

- - 2:11
The ebook is broken up into three phases; doing the prep work (know your brand, know your audience, set goals, and define your budget), establishing best practices (start local, engage engage engage, make it fun, develop brand ambassadors, and keep it fresh), and getting to work (promote posts and run ad campaigns).
- - 3:32
First area we are focusing on today is setting goals. You can measure your success if you don’t know your goals. You can’t hit a target if you don’t know what the target is.
- - 10:48
Knowing your audience, you would think, would be easy, but you would be surprised at how many people don’t actually know their audience. I am talking about know, KNOW your audience. What are their interests? Where are they hanging out? (you also will hear Jason do a little shoutout to Notorious B.I.G.)
- - 16:23
Our blog on A/Z testing.
- - 16:38
Old news isn’t news, it’s history. It’s important that you keep your content fresh. This is done by hiring a great photographer, hire great interns (pay them), and set an effect content calendar.

We recorded this podcast at a Marlow’s Tavern in Duluth, GA. Great atmosphere, great menu, and we recommend the chickpea fries.

02: Misconceptions about being a designer

Market House — Tue, 16 May 2017 16:32:43 +0000

In today’s podcast, Zack and I speak about the misconceptions surrounding being a designer. We’ve been doing this for a while now and we’ve created a pretty good list of these misconceptions.

So what’s the takeaway from the podcast? Being a designer is awesome. We both love it. We wouldn’t do it if we didn’t love the work.

But, it should be known that design can be a demanding, frustrating, exciting, thankless, and amazing career.

Take the hard times, failures, and mistakes and turn them into opportunities to become better.

Show Notes

1:19

Being a designer can be glamorous, but it rarely works out that way. It’s a lot of long hours and hard work, but it usually pays off in the end.
6:08

Not every client is going to love your work, but this should lead you to areas of growth and will show you the opportunities to learn and become a better designer.
8:08

We have never blown a client out of any water source. We do not recommend this.
8:23

You will never see the portfolio pieces that we don’t want you to see. Sorry, Charlie.
12:30

Clients usually know that they need SOMETHING, but it’s your job as a designer to help the client SEE what they want. Talk with them, get a detailed brief, and find out what the client is looking for and what they like before beginning.
15:19

Tommy Bronx is an awesome artist.
17:00

Your clients have money. You’re performing a service. You need to make sure you get paid. And, get paid what you’re worth.
20:24

FACT: Every customer is not a good customer. Learn this. It will change your life as a designer.

We recorded this podcast at a local Thai place: Fresh Bowl. It’s one of our favorites and it has a great menu, atmosphere, and staff.

03: Marketing to Lazy Consumers

Market House — Tue, 23 May 2017 08:34:28 +0000

In this podcast, we discuss how to market to the current generation of consumers: the lazy ones.

As you’ll hear in the show, we’re not talking about the typical type of lazy that most people think of when they hear the work. In this sense of the word, we position the current breed of a consumer as unwilling to put effort into trying to interact with your brand and more importantly, your website.

This is an expanded conversation based on the blog we wrote last year. Snag that article here.

Enjoy!

04: The Future of Marketing Jobs

Market House — Tue, 30 May 2017 06:30:08 +0000

Today we discuss the future! What’s the future of marketing jobs look like? While I doubt that we’ll all be buzzing around on personal hovercrafts in the office and holding meetings with just our minds, I do think that the landscape is changing.

Marketing changed greatly over the last 30 years. Likewise, we can expect marketing to continue to change drastically over the next 30 years. As we move more and more into the world of data that drives measurable marketing, we will most certainly see the rise of analytics managers, as well as leads managers. It’s all about what you can measure.

This week, we explore the future of marketing jobs and we use this article by Steve Olenski from over at Forbes.com.

Are you a Chief Experience Officer, Augmented Reality Producer, Lead Data Analyst, or Bot Developer? Or are you currently in a marketing career that didn’t exist a few years ago? Let us know! We want to know more about you and your career! How are you changing the marketing landscape?

05: How to fight creative block

Market House — Tue, 06 Jun 2017 06:30:35 +0000

In this podcast, we discuss the dreaded creative block that we all go through. As creative people, we often find ourselves running out of steam on projects. Don’t worry, nothing is wrong with you. In fact, it’s completely normal.

By the end of the show, you will have several practical methods to apply right away to fight against creative block and get you back on the project you are working on. No more staring at a blank screen not knowing what to write. No more sleepless nights because you can’t seem to get the breakthrough you need. We have come to your rescue.

If you enjoyed this podcast, then you will really like our blog. Check it out!

Also, if you have any other techniques that we should know about, please let us know by tweeting us @lunchbreakmkt. We would love to hear from you.

Enjoy!

06: Make Email Great Again

Market House — Tue, 13 Jun 2017 17:45:17 +0000

Jason and I recently attended Digital Summit here in Atlanta. If you haven’t attended the conference before, you should. They come to most of the major cities across the United States. Head on over to their website and check it out. You won’t regret it.

While we were at the conference we learned so much more about marketing from several leading experts in the field of marketing. One of those experts sat down with us to speak about email marketing. Michael Barber is the owner of Barber&Hewitt and got his start working alongside Jay Baer. That’s right, Jay Baer. During his presentation, “Make Email Great Again,” he presented how we as marketers are missing the mark when it comes to email marketing and gave us valuable tips to make email great again.

In part one of this two-part interview, Micheal covers four of his seven tips on how we can be great at email. Here are the first four tips he covers in part one:

Authentication
Design
Subject Lines
Interactivity

Michael has graciously given us his presentation slides for our listeners to have for future reference. Download it here and follow along in this podcast.

You can also read our blog entitled, the same as Michael Barber’s presentation, “Make Email Great Again,” here as well.

Enjoy!

Show Notes

2:00

How this interview came to pass. We take you an incredible journey of how a simple graphic brought our paths together.
3:40

Michael tells a little about himself and why he is an authority to speak on why we all suck at email marketing.
4:05

Michael casually mentions his start in marketing with Jay Baer. No biggie.
5:42

Michael presents some stats on why we are bad email marketing. There are several stats that are staggering of how bad we are doing when it comes to the best marketing channel we could be utilizing.
8:28

The first tip to making email great again is authentication. You are doing all of this work around email for nothing if you aren’t getting into the inbox. That’s why this is the first tip and the most important tip.
9:19

Second tip to making email great again is design. With the rise of mobile users and smart watches, it’s important to design your emails to be responsive, just like your website.
12:02

I want an Apple Watch! Who is going to help me get one?
13:40

The third tip to making email great again is subject line. They matter. So follow his tips so you will grab the attention in the inbox.
15:51

The fourth tip to making email great again is interactivity. Don’t just use interactive content just to use them, but use them if it is relevant and if it enhances the message of what you are trying to communicate.

This podcast was recorded at Brooklyn Cafe in Atlanta, GA. The food was outstanding, the atmosphere was incredible, and the staff did a fantastic job. If you’re in the area, be sure to check them out.

07: Make Email Great Again, Again

Market House — Tue, 20 Jun 2017 19:27:27 +0000

Welcome back to part two of our sit down with Michael Barber of Barber&Hewitt. Last week, Michael gave us a run down of how we are doing email wrong and how as marketers, we are wasting this amazing marketing channel.

As we continue our conversation from last week about email marketing, Michael gives us the three final tips on how to make email great again. If you missed last weeks podcast, we covered:

Authentication
Design
Subject Lines
Interactivity

In this week, we cover these three tips:

Automation & Triggers
Always Say Hello
Be Human

If you did happen to miss last weeks podcast, go back and listen to get the full conversation.

Michael has graciously given us his presentation slides for our listeners to have for future reference. Download it here and follow along in this podcast.

You can also read our blog entitled, the same as Michael Barber’s presentation, “Make Email Great Again,” here as well.

Enjoy!

Show Notes

1:33

The fifth tip to making email great again is automation and triggers. Michael talks about making our emails timely, targeted, and relevant. To do that, you have to gather great data.
2:53

Thanks Amazon for being creepy! You have opened the door for the rest of us to be creepy. Thumbs up.
3:48

Jason uses the word parlay again.
4:35

You MUST setup a Welcome email series. It’s the single most important email campaign you will ever work on.
5:45

The sixth tip to making email great again is always say hello. By saying hello, you are making the client feel more comfortable with you and your brand. Take the opportunity to say hello when you can.
6:25

The seventh tip to making email great again is to speak to the recipient like a human. Stop using the marketing mumbo jumbo and create emails that are applicable to your recipients.
8:53

Of all the tips he has given, the number one thing you should be doing is making sure you are authenticated. If you aren’t getting into the inbox, you are wasting time.
10:05

You heard it, folks, we will be doing MORE graphics with Michael.
10:45

Jason and Zack recap the conversation while adding a couple of elements to the conversation.
12:35

Jason took a look back at what Hotmail looked like back in the day. Nothing has majorly changed with email. The only thing that has changed is how marketers have started to use it and how people interact with their inbox.
15:15

Jason has Gmail emails from 2007. WOW! That’s crazy.
17:05

94 Billion SPAM messages sent a day. WOAH! We are screwing this up, guys!
17:50

78% of emails are marked as SPAM. Come on, guys!
18:35

92% of people who are on the Internet are sending and receiving email on a regular basis

21:55

Setup and opt-in for people to select how many times they want to see your content in a month. It will increase your open and click-through rate.
25:54

Think about setting up a re-engagement campaign to get more people to re-engage with your email. Get your list active.
30:02

It boils down to that email is just two people having a conversation. That’s how we make email great again.

08: How much should a website cost?

Market House — Tue, 27 Jun 2017 13:11:32 +0000

In a world where DIY websites are becoming more and more prevalent and more and more business are turning to these websites, it’s important to understand that just because you CAN do it yourself doesn’t mean you should. In this podcast, the guys take a look at what all goes into a professional website and what the cost should be.

This podcast is helpful for the business owner who is struggling with the idea of tackling their new businesses website on their own in order to save a few dollars. It’s also helpful for the website designer to have the confidence to stand behind the prices they have set.

By the end of this podcast, we hope that you understand what all goes into a website. If you’re that business owner, we hope that you leave with a clear understanding that sometimes DIY doesn’t mean you get the best results you want. If you’re that designer struggling with how to price out your services or terrified to price your websites at what you deserve, we hope you leave with the confidence you need to get out there and start earning what you’re worth.

Like always, be sure to subscribe, like, rate, and share our podcast wherever you get your podcasts from. The more support, the more LunchBreak Marketing we can provide.

Enjoy!

Show Notes

1:40

Zack’s wife, Perrie, is the one that sort of brought this whole conversation together all from a YouTube ad. No worries, we didn’t name any names.
2:45

We crack jokes about other professions where you wouldn’t just say, “I will just do it myself,” but in reality, with websites, people are starting to have that same attitude. What they don’t understand are the intricate parts that come along with a website.
5:35

Sure you could hire your cousin or your nephew who just finished college, but without that professional website designer, you aren’t going to get the best results out of your website.
6:50

Your website is your digital front door. If you had a brick and mortar building, you would make sure that the entire building looked great because you want to make a great first impression and have people continuing to visit you. Your website is the exact same thing.
8:25

If you want to read more from our blog, “How much does a professional website cost?”, you can here.
8:38

Think of your website as an employee rather than a tool. It’s working for you 365 days a year or as Zack said, “365 days a week.” Haha.
9:50

Jason breaks down the math. Your website is working 24 hours a day/ 7 days a week, 365 days a year. That’s 8,760 hours a year that your website is working for your company. WOW!
10:25

If your website cost you $10,000, that means your website will be working for a $1.14 an hour. You can’t find anyone willing to work for you at $1.14 an hour.
11:00

Your website is your admin team, your lead capture (sales team), content provider, and so much more. It’s your most valuable employee you will ever have.
14:35

Listen up! If you’re a company looking to redo your website, here is where you really need to pay attention.
14:45

The first thing you should know about building a website is, don’t go cheap.
17:15

The problem with these flat rate website companies is that they are batching the work and could be killing your website performance. It may look good, but it won’t perform well.
19:05

The next thing you should know when thinking about what your website should cost you is what should be involved in it.
20:00

Think about all of the expenses it would cost you to hire people internally to get your website built and maintained. Then figure up the cost of what it would cost you to get your website out there (content writer, SEO professional, etc.).

09: Finding Free Resources for Designers and Marketers

Market House — Wed, 05 Jul 2017 01:02:17 +0000

Jason originally started out on a quest to make a valuable resource for designers. It sucked. It was nothing and barely more than a go-to-resource for him to bookmark some links. If you even care, here’s the link to those design resources.

Then, enter Brian Dean and the Backlinko blog. Jason is an avid reader of Brian Dean’s content and research, so when he heard about Dean’s Skyscraper Technique, he wanted to try it out. So, Jason’s newest blog, 500+ Free Resources for Successful Marketing Pros, is the beginning of a test to try out this new technique.

In today’s podcast, we discuss some of our favorite resources from the list. We reminisce on our favorite stock photo websites, their features, how they’ve changed and what we love about them. We also chat about Chrome extensions and Zack’s bizarre attachment to Safari. Then, we move on to fonts and other applications. Be sure to check out the blog and be sure to let us know if we’ve left any apps out! Cheers.

Show Notes

3:00

This is the Skyscraper SEO technique that Jason mentions. It’s all about making the best resource around. Check out Brian Dean on Twitter.
3:26

Someone ELSE in the restaurant has a squeaky chair. It was NOT Jason. Haha
3:53

Seriously, this is a 6+ month project!!!
4:31

Zack uses Safari. Whyyyyyy!?!?!?
10:37

Check out The Unsplash Book. Let us know if you have it and what you think.
13:48

StockSnap.io! The Kraken has been released!!!
16:49

.OFF? No. Just, no. Jason, it’s .OTF! .OFF is not a font file extension…
20:16

I use TinyJPG on the daily. Like seriously. The best way I’ve found that you can optimize photos for the web is to grab a stock photo, place it in Photoshop using the Legacy “Save for Web” feature, reduce the dimensions and quality. Then, upload it to TINYJPG to drop down the file size some more. What’s your method?
22:09

Here’s the video from Kraken Unleashed – the new VR ride at SeaWorld Orlando.

10: Great Social Media Management Apps

Market House — Tue, 11 Jul 2017 00:30:22 +0000

Social media is one of those things that in order to constantly keep your audience engaged, you most post often and monitor what others are posting on your channels. Because of that demand, a good social media manager often finds themselves managing most of their social channels straight from a phone.

In today’s podcast, the guys talk about some of their favorite social media management apps. Being able to manage your social media directly on your phone is super helpful, but without the proper apps, it can be very frustrating. Hopefully, by the end of the podcast, you will have an arsenal of apps to help you achieve your social media goals on the go.

So go ahead and open your app store and feel free to download the apps as they discuss them. Let us know if you have any other apps you use that we didn’t mention. Tweet us so we can include those in future episodes.

Cheers!

Show Notes

3:05

Manage multiple pages with Facebook Pages.
3:40

In order to manage business accounts or multiple accounts, you MUST have your own personal account. Seems like a no brainer, but you would be surprised.
4:45

Instagram is great for sharing photos. Zack LOVES him some Instagram. Feel free to follow Jason and Zack.
6:24

You must have the Facebooks Ads app. This allows you to see, manage, and analyze all your Facebook ads.
7:00

Then there is Twitter. Make sure if you are managing more than one Twitter account, that you log out of one before logging in to another.
8:30

Shout out to Neil Patel and Eric Siu.
8:40

HootSuite allows you to post on multiple channels all at once.
10:25

Buffer allows you to also connect your LinkedIn and Pinterest account(s).
11:35

SproutSocial will also help you schedule your social media posts as well.
12:20

CrowdFire helps your expand your Twitter reach by populating articles for you to share that are related to your field.
13:40

DrumUp is very similar to CrowdFire. Just your personal preference.
18:00

VSCO is great for photo editing and capturing photos. Loaded with nice presets and has a community component.
19:33

Shout out to Local Republic. Great food. Great atmosphere. Check it out if you are in the Atlanta area.
19:56

Snapseed is great for adding text to your images with pre-made templates for you to customize.
20:28

Over is similar to Snapseed with adding text and images over your images.
21:05

Retouch is good for taking something out of a photo or touching up blemishes on your face.
21:45

Lightroom mobile app is great for editing photos from your computer or your phone on the go. Great for photographers.
22:34

Zack uses iMovie and Splice for video editing on the go.
24:12

GIF maker is great for creating GIF’s on the go.
25:17

GIF maker is great for creating GIF’s on the go.
Feedly and Pocket both allow you save blogs and articles you want to come back too. Feedly actually will manage your RSS feed for you. So you only have to check one place.

11: Crafting the Perfect Headline

Market House — Tue, 18 Jul 2017 04:34:49 +0000

Be honest, how many times have you sat down after writing a beautiful piece of content and had no idea what the headline or title should be? Raise your hands. I see you. Nothing to be ashamed of.

If you have spent all of this time and effort into putting together this incredible content, don’t you want to make sure people read it? The headline is the first thing people interact with, so it has to be good.

In today’s blog, Jason and Zack give you advice on how to draft the perfect headline. Through the assistance of a few blog articles, the guys give you some practicals tips and some helpful resources from CoSchedule and Smart Blogger. We know after this podcast, you will feel empowered to get the most eyes on your content.

Enjoy!

Show Notes

2:03

The CoSchedule blog by Garrett Moon we refer to for most of the podcast can be found here.
2:45

Dr. Hakim did a study on the roots of certain languages. His research found that the sound tones were creating the same emotional response across several languages.
5:13

The second article from SmartBlogger can be found here.
7:02

Make sure you balance out your headlines to invoke positive and negative emotions. The key is to continue to get clicks with an emotional response.
10:12

Run things by your friends, family, or coworkers just like Zack does.
11:35

Here is a link to the CoSchedule Headline Analyzer. Sign up for free. Enjoy.
13:03

Jason gives a breakdown on how to use the CoSchedule Headline Analyzer and how to read the results.
16:52 – 25:05

The guys put a few headlines from the news into the analyzer to see how it stacks up.
20:55

Seinfeld reference about George and the guy getting trapped in an ATM.
25:40

Brian Dean from Backlinko’s article referenced by Jason.

12: 5 Tips for Better Conversions

Market House — Tue, 25 Jul 2017 04:15:40 +0000

While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI.

Brian’s specialty, if you haven’t guessed it already is researching how your company can see more conversions on your website. Through thoughtful A/B testing and sometimes just basic trial and error, you too can see results on your website.

It sounds simple enough, but throughout this conversation, you will see that so many people miss some basic elements on their website that are keeping them from conversions. Brian gives you tips on what you should be doing now to start seeing more conversions instantly.

Enjoy!

Show Notes

2:30

Brian shows off his experience and knowledge in the space with a back story of where he comes from and what Conversion Sciences does.
5:58

The first thing we are doing wrong is waiting until after we launch something to start optimizing.
8:15

Use surveys to gather data on your website and your clients before you start designing. We have used SurveyMonkey in the past. Check them out.
8:40

If you don’t have a list of people to send a survey to, you can use Verify or UsabilityHub.
12:56

The second thing we want to do is make sure we are answering our visitors’ questions, but we want to make sure we aren’t giving them too much that they don’t convert.
16:36

The third thing we need to start doing is making sure you have great images on your website. People can usually tell when they are seeing stock photos.
26:42

The fourth thing we need to be doing is hiring outside copywriters for your site.
30:18

The fifth and final thing we need to do is learning analytics. Not just have it set up on your website, but know what you are looking at.

13: Redefining Micro Marketing

Market House — Tue, 01 Aug 2017 06:02:32 +0000

If you Google “Micro Marketing,” you will probably find a definition that states that micro marketing is a strategy used by marketers to target a small group of highly targeted customers. Where that might be true, the guys have made it a mission to redefine the meaning.

Micro Marketing can also be seen as a form of small moments or small ways to continue your brand even if no one may ever see it. The idea was sparked by a recent discovery by Jason on Emma’s 404 page. It got a good chuckle out of Jason, but he was also able to see that Emma took the time to extend their brand on a page that is unlikely to be seen by the average web surfer.

This got him thinking if there were other companies who showed the same value in this. To his surprise, it went beyond just a 404 page. This is where the redefinition of micro marketing was birthed.

In today’s podcast, the guys discuss this new definition and give you great examples of what some of those look like. At the end of this podcast, their hope is that you will begin to use the term with your companies in order to find unique ways to expand our companies brand.

PS. Jason wrote a wonderful blog that discusses this further. Check it out here.

Enjoy!

Show Notes

0:40

Jason throws Zack off with a nice intro. Time for Zack to return the serve.
2:08

Jason defines micro marketing.
2:35

Jason tells the story of how this all came about. Thanks for being awesome Emma!
3:50

Here is the 404 page that blew Jason’s socks off. Keep coming back to it. It changes every time. Pretty slick.
4:44

It is Chris Lester.
5:14

Jason’s blog for your enjoyment. Please go give it a read.
5:22

AirB&B had an excellent one.
5:24

Here is Amazon’s as well.
5:33

Lyft also, putting out some great micro marketing
5:45

The core of micro marketing is defined as this, your marketing should always depict your brand perfectly, even if there isn’t an audience to receive it.
6:20

Think of it as your brand integrity.
6:55

Micro marketing makes your company feel more like a person and not just this big corporate machine. People want to know who they are doing business with. Make them feel more comfortable.
7:41

This moves outside of the digital world and hits the print world. Snapple’s Real Facts campaign is a great micro moment.
8:35

Wendy the Snapple Lady!
11:35

In & Out Burger putting Bible verses underneath the cup.
11:52

Cookout is doing something similar.
14:13

Warby Parker killing it with their packaging.
14:53

Date Box has a great box as well. Zack apologizes for getting the phrasing right.
16:48

Lyft with their purple mustache are breaking the Internet. Well not really, but still a great micro marketing moment.
17:15

Drift with DJ Khaled is lost at sea 404 page is pretty amazing.
17:28

Amazon with their employee pets.
17:53

MailChimp should always be mentioned.
20:39

Shout to Michael Barber! You, sir, are awesome.
21:24

Couldn’t find the Bonobos cat video, but here is the mini horse. Enjoy!
22:40

Personalization is happening and you can’t stop it. Better get on board.
27:10

Groupon’s unsubscribe video.
27:55

Shoutout to Puma! Zack loves your shoes. You should send him another pair to rock.
28:15

Puma’s unsubscribe message.
29:05

Charity Water is discouraging people from unsubscribing with their playful unsubscribe video.
30:16

Dan Sally, from HubSpot, talking directly to the unsubscriber.

14: How Drift Does Marketing

Market House — Tue, 08 Aug 2017 12:54:08 +0000

In today’s podcast, we are honored to be joined by Drift’s very own Dave Gerhardt. He’s the Head Fire-Starting Chief of Marketing Production and Culture over at Drift. He’s not into titles and this one is obviously BS. In the 2 years that Dave’s been at Drift, he’s had the opportunity to gather great insight into Drift, as well as the brain of David Cancel, the CEO of Drift and Principal Pot-Stirrer. Together, DG & DC co-host the Seeking Wisdom podcast, which is an amazing show.

More About Drift:

Drift has a unique approach to marketing. They’re passionate about being the best. In fact, they have a manifesto that every employee is aware of, which outlines their business beliefs.

During the show, Dave gave us a peek behind the curtain and a look into the world that keeps Drift running. He explained they have done away with forms on their website and have begun to treat people like the human beings that they are. This model has seen much success over the last year and doesn’t appear to be slowing down anytime soon.

Heads up:

There is a LunchBreak Marketing exclusive offer the Dave throws out there for the Hypergrowth conference coming up at the end of September. You are going to want to hear this one.

Get ready for an awesome episode from an incredible company who is changing the way we not only think about marketing, but also how we do marketing.

Enjoy!

15: Stop Overlooking Video Marketing!

Market House — Tue, 15 Aug 2017 04:26:07 +0000

We are drawing closer and closer to the end of 2017 and with that comes the blogs releasing what they believe to be the trends for 2018. Without a doubt, just about every blog you will read will mention video marketing as it has been for the past couple of years.

Why is that?

That is the very topic of today’s podcast. This topic comes from a recent blog Zack put together that addresses why you should be investing more time and more of your marketing budget towards video marketing not just in 2018, but starting now. The guys discuss some jaw-dropping stats about how effective video marketing is, some things to think about before hitting record, and discussing some video ideas, as well as, highlighting some companies who are doing it right.

There is nothing intimidating about video marketing. By the end of this podcast, you will feel empowered to tackle this powerful medium and start to watch your business grow.

Enjoy!

16: What is Native Advertising?

Market House — Tue, 22 Aug 2017 12:54:33 +0000

This episode of the podcast is all about native advertising

What is native advertising?
How does it differ from content marketing?
Tips to improve your own native advertising
The future of native advertising according to Melanie
That annoying dragon fruit picture popping up everywhere

Content marketing, native advertising, the lines can get blurred between the two.

However, there are clear distinctions when you look at them closer. In today’s podcast, we are joined by Melanie Deziel (pronounced “Mel-uh-nee Dee-zull”), Branded Content Consultant & Speaker, who has spent her entire career perfecting native advertising. Melanie defines what true native advertising is and also gives us some of how people are using in their marketing strategy.

Native advertising is foreign to most of us, but after this podcast, we know you will see that you are probably already using it in your strategy without realizing it. Once you harness the effectiveness of this form of marketing, you will start to see your brand grow.

More on Melanie Deziel

Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.

Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

How to get in touch with Melanie Deziel

Website: mdeziel.com
Newsletter: overlapleague.com
Twitter: @mdeziel
LinkedIn: linkedin.com/in/melaniedeziel
Facebook: facebook.com/mdezielmedia
Instagram: Instagram.com/meldeziel
Pinterest: pinterest.com/melaniedeziel

17: Helpful is Changing Business Communication

Market House — Tue, 29 Aug 2017 12:46:20 +0000

In today’s podcast, we are joined by Daniel Debow, the CEO, and co-founder of Helpful.com, a video messenger for professionals. Most recently, he was SVP, Emerging Technologies at Salesforce. Previously, Daniel was the co-founder and co-CEO of Rypple, which was acquired by Salesforce in 2011. Prior to Rypple, Daniel was on the founding team of Workbrain, which was acquired by Infor in 2007. Daniel has made many angel investments and in 2015 was recognized as Canada’s “Angel Investor of the Year.”

Helpful is changing the way people communicate internally, but also with clients. However, the journey to get to Helpful was a long, but fruitful one. Daniel walks us through his entrepreneur journey and tells us what lead to Helpful.

Get ready to learn from a true entrepreneur who has built three successful business. Daniel has shown us to continually look at your audience and what they are doing online in order to find a way to make their professional life better. That is exactly what Daniel has spent most of his career doing and he has done it yet again with Helpful.

Also, side note, we are the first people to talk publicly about Helpful. We are truly honored. So while you are listening to this podcast, go on over to your app store and download the Helpful app today. Trust us, it will change the way you communicate.

Heads up:

Daniel opened the invitation for anyone to message him on Helpful in order for you to ask him any questions or to be mentored by him. That’s huge because most CEO’s don’t open themselves up like that. Just message him at daniel@helpful.com.

More about Daniel Debow and Helpful:

Daniel holds a JD/MBA (Gold Medalist) from the University of Toronto, an LLM in Law, Science and Technology from Stanford University and a BA in Psychology from Western University. He is an Adjunct Professor at the Faculty of Law at the University of Toronto, Founding Partner of the Creative Destruction Lab at the Rotman School of Management, Founder of Root Down Studios and serves on the advisory boards of Thalmic Labs, the Rotman School, Mount Sinai Hospital Foundation, The Lunenfeld-Tanenbaum Research Institute, OMERS Ventures and ScaleUp Ventures. Daniel is a recipient of the Rotman School’s Catalyst Award for Innovation and Entrepreneurship and the UofT Alumni Arbor Award. Daniel’s views on technology have been featured in media such as Bloomberg, the CBC, the Toronto Star, and Forbes. He lives in Toronto with his wife and four children.

Helpful allows you to share video updates at work. Video updates are the fastest and most authentic way to convey your tone and expression, making it easy to get your message across.

Teams use Helpful to send status updates, broadcast news, give feedback, or share ideas. You can send an update to anyone in your contacts – even if they’re not on Helpful.

Stop typing long emails that don’t get read and start sending video updates that keep your team engaged.

Helpful is free. Download now to get started.

How to get in touch with Daniel and the Helpful team:

Website: helpful.com
Twitter: @ddebow & @helpful
LinkedIn: linkedin.com/in/ddebow
Facebook: facebook.com/debow

SaveSave

18: Developing Brand Trust Through Content Marketing

Market House — Tue, 05 Sep 2017 13:07:44 +0000

There are literally hundreds of thousands of website hosting platforms in the world today… all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in WordPress only hosting. However, none can be matched by WP Engine.

As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are growing in dramatic fashion. At Market House, we have experienced some of the best customer service we have ever experienced in the tech/digital industry. Not only that, but we have seen the downtime of our client’s sites diminish.

In today’s podcast, Eric talks with the guys about the importance of branding and what role content plays for branding your company. Over the last several years, companies have made the switch to providing useful, valuable content for their clients that are not powered by pushing the companies products or services. People can sniff out when they are being pitched. The purpose of this new way of providing content is to show your authority in the space. Giving people a reason to listen to what you have to say.

With this type of content generation, you have to be very careful about being promotional about your own products, but providing real value to consumers on the topics at hand. You have to be really focused on who your audience is, what’s the goal, and stay true that real focus.

Some would say, “Why would I provide valuable information to my customers without pushing my product? How does that make me money?” Eric gave us 2 of the biggest advantages for companies to take this content generation into consideration.

Credibility in your industry. By providing valuable content regarding the industry to your client, you are providing them a sense of credibility in the space. You are positioning yourself even further as an authority in the space.
Trust with your client. If they see that you know what you are talking about, they will immediately trust what your brand has to say. This, over time, leads to more sales and establishes you as the true authority in the industry.

We hope this podcast gives you ammo to go back to your team and convince them to get behind providing useful, valuable content that educates the client. This brands your company out of trust and not out of a sales pitch.

Enjoy!

More about Eric Jones and WP Engine:

Eric Jones service as the Vice President of Global Brand and Communications at WP Engine, Inc. He was the Marketing Partner at North Bridge Growth Equity and North Bridge Venture Partners. Previously, he was Group Head of the New York Technology Practice at Edelman.

WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen them for their mission critical WordPress hosting needs.

As part of their commitment to power WordPress digital experiences around the globe, WP Engine offers their customers the option of choosing a data center located in US, EMEA, and Asia-Pacific. Their global data centers enable enterprise-grade site performance and support data security and compliance requirements.

The location of your server affects site speed – the closer your visitor is to the data center, the faster your site will load for them. With data centers across four continents and a global CDN network, they deliver lightning fast experiences that help improve SEO and conversion rates for customers across 136 countries around the globe.

How to find Eric Jones and WP Engine:

Eric Jones LinkedIn: linkedin.com/in/ericjones24

Eric Jones Twitter: @Eric_H_Jones

WPengine Twitter: @wpengine

WPengine Facebook: facebook.com/wpengine

WPengine Website: WPengine

Links mentioned in the show:

Torque Magazine

Velocitize Publication

Market House Case Study

Casper

Vanwinkles

MLive

19: Busting Email Myths

Market House — Tue, 12 Sep 2017 12:23:12 +0000

In today’s show, we take a look at email marketing again. This time from the perspective of busting myths that we hear as marketers on a regular basis. Is email dead? Is it stuck in 1999? Is CAN-SPAM really that strict? Does Jason know everything? These are just a few of the myths we cover during this podcast.

We are welcomed by the Queen of Email Testing herself, Justine Jordan from Litmus. After mastering table-based HTML in college, Justine fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. Justine is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create, test, and send better email. Named “Email Marketer Thought Leader of the Year” in 2015, Justine is also informally known as Judge Jordan for her candid, relatable, and actionable advice. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it’s time to hit the send button.

If you haven’t heard of Litmus, take a minute to look into them. Litmus is all about making your email better. One of the biggest flaws that most entrepreneurs, small business owners, and marketers make is not testing their emails. Are you even getting into your client’s inbox? Are their link paths missing? Are your images visible? How does your email look with all email providers? This is what Litmus does and they are passionate about it. Give them a shot. They will change the way you send emails forever. Trust us. We know.

Enjoy!

HOW TO GET IN TOUCH WITH JUSTINE JORDAN & LITMUS

Website: justinej.com
Twitter: @meladorri
LinkedIn: linkedin.com/in/justinejordan
Facebook: facebook.com/justine.jordan
Instagram: instagram.com/meladorri/

Website: litmus.com
Twitter: twitter.com/litmusapp
Facebook: facebook.com/LitmusApp/
Instagram: instagram.com/litmusapp/

Show Notes

5:21

Myth number 1, email is stuck in 1999.
7:31

Myth number 2, email is dying and going away.
8:38

Myth number 3, email is easy.
15:26

Myth number 4, email analytics aren’t as efficient as social media analytics.
17:41

Myth number 5, Jason doesn’t know everything.
18:32

Myth number 6, email has to stick to 600px wide.
23:02

Myth number 7, CAN-SPAM is really strict.
28:12

Myth number 8, email doesn’t render responsive email.
31:28

Myth number 9, if you use certain phrases or content will automatically send your emails to SPAM.

20: Marketing Automation & Artificial Intelligence

Market House — Tue, 19 Sep 2017 04:12:15 +0000

Last month, Jason and Zack discussed micromarketing and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show.

In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason in a movie idea they have on micro marketing, with Colby Cavanaugh, SVP Marketing at Emma.

Colby shares a lot about how the Emma brand is passionate about micromarketing. He also shares his take on what AI has for the future of email marketing and marketing automation. No matter how advanced technology gets, marketing will always need a human touch.

This podcast will give you a deeper respect for micromarketing. The guys hope that you start finding ways to continue your brand well past the more conventional marketing channels.

Enjoy!

Show Notes

2:23
Colby gives a brief overview of his career background.

4:25
Emma is the genesis of our mission to redefine micro-marketing with their brilliant 404 page.

5:53
The Seth Godin article that Colby mentions.

6:56

Seth suggests instead of trying to see how big you can make a segment, you see how small you can make the segment in order to find that viable audience.

7:11
Colby says they are passionate about the micro-marketing moments, like their 404 page, to extend the brand of Emma.

9:00
Jason points out how much work into the idea of investing time into a 404 page that NO ONE will ever see.

11:45
Today we have so much data at our fingertips as marketers. Colby believes we should use 70% of that date on customer service and 30% on sales.

12:15
We are coming for you, Seth! We will have you on the show.

13:45
Colby talks AI and what place it serves in digital marketing and marketing automation.

14:19
Marketing will always require the human touch that AI will not be able to have.

17:55
Marketing United

18:35
We as marketers are often missing the primary uses of email marketing automation like a welcome series.

20:15
What is the average welcome email series a business should be using? The answer is 4-5 depending on your industry and your brand.

24:36
How much email is too much email? Colby says individual preference comes into play here depending on your brand and how much your audience craves your content.

27:40
Emma’s Road Show

MORE ABOUT EMMA:

According to www.emailvendorselection, “Emma is a provider of email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits, and agencies in mind. Emma’s features include email automation, audience segmentation, and mobile email marketing, plus integration with CRM solutions, eCommerce platforms, and social networks.”

MORE ABOUT COLBY:

Colby Cavanaugh is SVP of Marketing at Emma. Prior to joining Emma, he worked as VP of Global Channels at Return Path, where he drove customer success through their global partner ecosystem and enhanced their product offerings for digital marketers. He has over 10 years experience in the digital marketing space, including positions with Webtrends, ExactTarget, and Salesforce.

He also has experience living and working abroad in Japan and earned his MBA from Portland State University. Colby currently resides in Portland with his wife and two children.

21: SEO Tips

Market House — Tue, 26 Sep 2017 23:25:45 +0000

Recently, Google released Hawk into the world, a new algorithm focused mostly on local search. Zack wrote a blog that detailed what all you can expect from that new update. In that blog, he gave the readers tips for what they could be doing to outperform their competitors and begin to rank higher in search engines.

This actually sparked a conversation between the guys where they realized that they haven’t really presented a lot of topics surrounding SEO – until now!

Today’s podcast is centered around SEO and a few tips you can start applying today to get a better authority ranking and see your ads and company website move up in the search engine rankings.

The guys hope you enjoy this topic and find the tips practical for you to start applying it in your SEO strategy today.

Enjoy!

Show Notes

1:47 – Brian Dean shoutout, again!

2:37 – Tip number one is: Get reviews.

5:15 – Don’t get stuck on having to get ALL 5-star ratings.

8:44 – Tip number two is: Get Listed

10:35 – Keep your profile on Google up to date.

12:20 – Tip number three is: Make sure you appropriate titles and meta descriptions for Google to find you.

16:34 – Tip number four is: Make sure you gather quality links.

19:36 – Tip number five is: Create great content.

24:45 – Tip number six is: Do your keyword research

24:56 – Check out Moz, SEMrush Keyword Tool, and Google’s Keyword Planner.

22: How to Stand Out in a Noisy World

Market House — Tue, 03 Oct 2017 14:30:35 +0000

It’s no surprise that we live a world that is bombarded with images, design, and marketing all the time. We have mini computers in our pockets and even on our wrists not. Our attention span is very limited and as a marketer your job is to stand out among all of that noise.

How do you that today?

The guys discuss and give you practical tips and tools on what you can be doing to stand out with all the noise around you. From GIF’s and cinemagraphs to real copy and always A/B testing, these are just a few suggestions they made to help you standout.

Cheers!

Show Notes

2:55 – Wavve is for real awesome. Shout out to the guys at Wavve and Baird. Check them out and start using them now!

6:00 – Get on the GIF and cinemagraphs train. They aren’t going anywhere. Start using them right now.

7:20 – Flixel helps you make cinemagraphs with ease.

12:48 – Improve on the best trends you see happening around you. Always keep an eye on what’s going on around you and what your competitors are doing.

15:50 – Here is the design board for upcoming design trends.

16:08 – Use real copy to stand out. Stop complicating things with jargon. Talk to them like they are a real person.

19:48 – Take a look at old designs. They are timeless.

23:10 – Always be cleaning up your design. Keep it simple!

26:30 – Make sure you are always A/B testing your designs. You will be surprised which one performs better.

30:21 – Shout out to Canva.

31:50 – Shout out to Canva.

23: Why Your Website Conversions Suck

Market House — Thu, 12 Oct 2017 20:58:41 +0000

Your website is your best employee… when it converts customers. If you had a sales team member who wasn’t closing sales, would you keep them around? You would probably cut them from the team OR you could diagnosis the reason why they aren’t converting sales and help them make the adjustments to start succeeding.

So if your website isn’t converting, are you going to cut the website or are you going to make adjustments? I would imagine you would make adjustments.

In today’s podcast, the guys take a look at some common reasons your website may not be converting. Even if your website is performing well, you may still be committing some of these mistakes as well. Notify the problem, make the adjustments, and start seeing your website convert like never before.

Enjoy!

24: Your old sales and marketing funnel is dead

Market House — Tue, 17 Oct 2017 15:14:04 +0000

The traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions.

It was just 3 years ago when I was sitting in a sales and marketing team meeting, where I pointed out that it takes up to 7 touch points before someone makes a decision. Now, in 2017, I recently read that the number is closer to 11 touch points. That’s a lot of movement in just 3 years.

So what does a web funnel look like? What do I do to adjust to the web approach?

In today’s show, the guys discuss what the landscape looks like for sales and marketing and will give you some tips for adjusting to the more web approach. Don’t get left behind. Make your adjustments today.

Enjoy!

25: Business Farts

Market House — Tue, 31 Oct 2017 13:37:57 +0000

Everyone does it. Don’t deny it. It’s something that scares us. It can be your worst nightmare.

I am talking about farting. It’s not a mystery that everyone farts. No exceptions – it’s science… However, it’s what you do with after you fart that matters. Do you claim it and take extreme ownership? Do you deny it at all costs? Or do you pass the blame to someone else?

In business, there are moments where a business “farts.” Something happens that is grabbing their audience’s attention for all the wrong reasons. What they do in response is crucial.

In today’s final episode of season 1, the guys discuss a few businesses that handle their business “farts” the right way and those who did not. This episode will have you laughing and terrified all at the same time.

26: SEO Tips for 2018

Market House — Tue, 12 Dec 2017 13:55:12 +0000

As we draw closer to the end of the year, most marketers are thinking about what areas they would like to see an improvement in the new year. One of those areas is SEO. We have found that most business owners and even some marketers can either be intimidated by SEO or they just don’t have a clue where to start.

In today’s podcast, SEO Tips for 2018, the guys dive even further into the SEO world and give you even more tips you should be applying to your website to get better results with your SEO. This topic is a continuation of the tips provided in a podcast from season 1. If you haven’t given that a listen, stop what you are doing and head over there to give that a listen.

We hope that you find the information helpful and can start applying these tips to your website today in order to see a greater performance from your SEO in 2018.

Enjoy!

SHOW NOTES

5:55 – Jason kicks it off with meta descriptions.

7:50 – You want to optimize your meta description preview. We recommend Yoast SEO.

8:40 – You can also use Headline Analyzer by CoSchedule.

9:18 – Create a template for your descriptions.

10:57 – Always important to have a keyword focus on your website.

12:07 – Include your keywords inside the title tag.

12:36 – Drop your keywords in the first 100 words.

14:05 – Meta descriptions are marketing gold.

15:15 – Ask questions in the meta description

16:03 – You can include CTA’s like your phone number

17:06 – Test, test, TEST! Always A/B test.

18:04 – Include SEO friendly keywords in your site URLs, but make sure you keep it short.

20:58 – Wrap your title in an h1 tag and make sure you only have one h1 tag per page.

23:31 – Make sure your subheads wrapped in h2 tags.

24:22 – Check out the Competitive Gap Analysis by SEMrush – The best tool for seeing what keywords your competition is ranking for.

27: Marketing Trends Ending in 2018

Market House — Tue, 19 Dec 2017 14:03:28 +0000

With 2017 set to expire in just a few weeks there are also a few marketing trends that are set to expire. According to a recent blog post written by Jasz Joseph over at Hubspot, there are 8 marketing trends that have run their course as we know it. That being said, you should be aware of them and get with the times and start making adjustments now.

Today the guys discuss whether they agree with this article or not. From drip campaigns to ebooks to marketing automation, there is something to be learned and adjusted to take your marketing into the future…the very near future.

We would love your feedback on whether you agree with the article or not. Tweet us @LunchBreakMkt to give us your thoughts and opinions. Maybe you have one you would add or maybe even take away from this list. Whatever it may be, we want to hear from you.

Show Notes:

2:22 – The first one is ebooks. More specifically, long (text heavy) ebooks.

3:05 – The infographic is by Kuno Creative.

7:19 – The second one is drip campaigns with NO personalization.

11:25 – The third is focusing on quantity instead of the quality of a blog.

14:15 – The forth on is focused overloading on marketing automation.

16:36 – The fifth one is organic only facebook strategy.

19:38 – The sixth one is using email to reach the C-Suite.

25:28 – The last one the guys cover is relying on a text-based SEO strategy.