18: Developing Brand Trust Through Content Marketing

There are literally hundreds of thousands of website hosting platforms in the world today… all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in WordPress only hosting. However, none can be matched by WP Engine.

As proud clients of WP Engine, we were honored to have our special guest on today’s podcast, Eric Jones, VP of Global Communications at WP Engine. They have revolutionized how WordPress clients host their website and are growing in dramatic fashion. At Market House, we have experienced some of the best customer service we have ever experienced in the tech/digital industry. Not only that, but we have seen the downtime of our client’s sites diminish.

In today’s podcast, Eric talks with the guys about the importance of branding and what role content plays for branding your company. Over the last several years, companies have made the switch to providing useful, valuable content for their clients that are not powered by pushing the companies products or services. People can sniff out when they are being pitched. The purpose of this new way of providing content is to show your authority in the space. Giving people a reason to listen to what you have to say.

With this type of content generation, you have to be very careful about being promotional about your own products, but providing real value to consumers on the topics at hand. You have to be really focused on who your audience is, what’s the goal, and stay true that real focus.

Some would say, “Why would I provide valuable information to my customers without pushing my product? How does that make me money?” Eric gave us 2 of the biggest advantages for companies to take this content generation into consideration.

Credibility in your industry. By providing valuable content regarding the industry to your client, you are providing them a sense of credibility in the space. You are positioning yourself even further as an authority in the space.
Trust with your client. If they see that you know what you are talking about, they will immediately trust what your brand has to say. This, over time, leads to more sales and establishes you as the true authority in the industry.

We hope this podcast gives you ammo to go back to your team and convince them to get behind providing useful, valuable content that educates the client. This brands your company out of trust and not out of a sales pitch.

Enjoy!

More about Eric Jones and WP Engine:

Eric Jones service as the Vice President of Global Brand and Communications at WP Engine, Inc. He was the Marketing Partner at North Bridge Growth Equity and North Bridge Venture Partners. Previously, he was Group Head of the New York Technology Practice at Edelman.

WP Engine provides best-in-class customer service on top of innovation-driven technology. This is why over 70,000 customers in 120 countries have chosen them for their mission critical WordPress hosting needs.

As part of their commitment to power WordPress digital experiences around the globe, WP Engine offers their customers the option of choosing a data center located in US, EMEA, and Asia-Pacific. Their global data centers enable enterprise-grade site performance and support data security and compliance requirements.

The location of your server affects site speed – the closer your visitor is to the data center, the faster your site will load for them. With data centers across four continents and a global CDN network, they deliver lightning fast experiences that help improve SEO and conversion rates for customers across 136 countries around the globe.