The traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions.
It was just 3 years ago when I was sitting in a sales and marketing team meeting, where I pointed out that it takes up to 7 touch points before someone makes a decision. Now, in 2017, I recently read that the number is closer to 11 touch points. That’s a lot of movement in just 3 years.
So what does a web funnel look like? What do I do to adjust to the web approach?
In today’s show, the guys discuss what the landscape looks like for sales and marketing and will give you some tips for adjusting to the more web approach. Don’t get left behind. Make your adjustments today.