While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI.
Brian’s specialty, if you haven’t guessed it already is researching how your company can see more conversions on your website. Through thoughtful A/B testing and sometimes just basic trial and error, you too can see results on your website.
It sounds simple enough, but throughout this conversation, you will see that so many people miss some basic elements on their website that are keeping them from conversions. Brian gives you tips on what you should be doing now to start seeing more conversions instantly.
Brian shows off his experience and knowledge in the space with a back story of where he comes from and what Conversion Sciences does.
The first thing we are doing wrong is waiting until after we launch something to start optimizing.
Use surveys to gather data on your website and your clients before you start designing. We have used SurveyMonkey in the past. Check them out.
The second thing we want to do is make sure we are answering our visitors’ questions, but we want to make sure we aren’t giving them too much that they don’t convert.
The third thing we need to start doing is making sure you have great images on your website. People can usually tell when they are seeing stock photos.
The fourth thing we need to be doing is hiring outside copywriters for your site.
The fifth and final thing we need to do is learning analytics. Not just have it set up on your website, but know what you are looking at.