Season 1,

11: Crafting the Perfect Headline

July 18, 2017

Be honest, how many times have you sat down after writing a beautiful piece of content and had no idea what the headline or title should be? Raise your hands. I see you. Nothing to be ashamed of.

If you have spent all of this time and effort into putting together this incredible content, don’t you want to make sure people read it? The headline is the first thing people interact with, so it has to be good.

In today’s blog, Jason and Zack give you advice on how to draft the perfect headline.  Through the assistance of a few blog articles, the guys give you some practicals tips and some helpful resources from CoSchedule and Smart Blogger. We know after this podcast, you will feel empowered to get the most eyes on your content.


Show Notes
  • 2:03

    The CoSchedule blog by Garrett Moon we refer to for most of the podcast can be found here.

  • 2:45

    Dr. Hakim did a study on the roots of certain languages. His research found that the sound tones were creating the same emotional response across several languages.

  • 5:13

    The second article from SmartBlogger can be found here.

  • 7:02

    Make sure you balance out your headlines to invoke positive and negative emotions. The key is to continue to get clicks with an emotional response.

  • 10:12

    Run things by your friends, family, or coworkers just like Zack does.

  • 11:35

    Here is a link to the CoSchedule Headline Analyzer. Sign up for free. Enjoy.

  • 13:03

    Jason gives a breakdown on how to use the CoSchedule Headline Analyzer and how to read the results.

  • 16:52 – 25:05

    The guys put a few headlines from the news into the analyzer to see how it stacks up.

  • 20:55

    Seinfeld reference about George and the guy getting trapped in an ATM.

  • 25:40

    Brian Dean from Backlinko’s article referenced by Jason.

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