In a world where DIY websites are becoming more and more prevalent and more and more business are turning to these websites, it’s important to understand that just because you CAN do it yourself doesn’t mean you should. In this podcast, the guys take a look at what all goes into a professional website and what the cost should be.
This podcast is helpful for the business owner who is struggling with the idea of tackling their new businesses website on their own in order to save a few dollars. It’s also helpful for the website designer to have the confidence to stand behind the prices they have set.
By the end of this podcast, we hope that you understand what all goes into a website. If you’re that business owner, we hope that you leave with a clear understanding that sometimes DIY doesn’t mean you get the best results you want. If you’re that designer struggling with how to price out your services or terrified to price your websites at what you deserve, we hope you leave with the confidence you need to get out there and start earning what you’re worth.
Like always, be sure to subscribe, like, rate, and share our podcast wherever you get your podcasts from. The more support, the more LunchBreak Marketing we can provide.
Zack’s wife, Perrie, is the one that sort of brought this whole conversation together all from a YouTube ad. No worries, we didn’t name any names.
We crack jokes about other professions where you wouldn’t just say, “I will just do it myself,” but in reality, with websites, people are starting to have that same attitude. What they don’t understand are the intricate parts that come along with a website.
Sure you could hire your cousin or your nephew who just finished college, but without that professional website designer, you aren’t going to get the best results out of your website.
Your website is your digital front door. If you had a brick and mortar building, you would make sure that the entire building looked great because you want to make a great first impression and have people continuing to visit you. Your website is the exact same thing.
If you want to read more from our blog, “How much does a professional website cost?”, you can here.
Think of your website as an employee rather than a tool. It’s working for you 365 days a year or as Zack said, “365 days a week.” Haha.
Jason breaks down the math. Your website is working 24 hours a day/ 7 days a week, 365 days a year. That’s 8,760 hours a year that your website is working for your company. WOW!
If your website cost you $10,000, that means your website will be working for a $1.14 an hour. You can’t find anyone willing to work for you at $1.14 an hour.
Your website is your admin team, your lead capture (sales team), content provider, and so much more. It’s your most valuable employee you will ever have.
Listen up! If you’re a company looking to redo your website, here is where you really need to pay attention.
The first thing you should know about building a website is, don’t go cheap.
The problem with these flat rate website companies is that they are batching the work and could be killing your website performance. It may look good, but it won’t perform well.
The next thing you should know when thinking about what your website should cost you is what should be involved in it.
Think about all of the expenses it would cost you to hire people internally to get your website built and maintained. Then figure up the cost of what it would cost you to get your website out there (content writer, SEO professional, etc.).